Aberdeen based. Working UK wide.
Websites,
SEO & social media for small businesses.
Managed for you • set up for you • taught to you.
Simple honest help with your online presence, without all the marketing noise or scary price tags.
Trusted by:
Is your website not ranking high enough? are competitors beating you to the link clicks?
Want to take control of your own website? or just have it done?
Google Ads and email marketing feel impossible?
Struggling to stay consistent on social media? what to post? when? how?
Three ways to work together
Pick how much you want to hand over.
01.
Take it off my plate
I run your social media, website and marketing month to month so you can get back to running the business.
02.
Set it up for me
I build it, set it up and hand it back to you brand new. Websites, booking systems, email and more.
03.
Show me how
Weekly one-to-one calls where I teach you to do it yourself, from Shopify and Squarespace to Canva and social media.
From £40 an hour.
Pick-a-Mix:
How we work Together
-
Tell me what’s going on
Send a message and we will organise a quick chat about where you are and what you want.
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Get a clear proposal
You get a written scope and price before anything starts. No surprises later.
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We get to work
I do it, set it up or teach you. You always know what’s happening and what comes next.
The person behind the brand
Hi I’m Wika
OopsOptimised started by accident. I helped one business owner, they told a friend and it grew from there. That’s the oops. The optimised part is what I actually do.
I take the time to learn the tools properly, cut out the noise and explain it simply. If something is outside what I do, I’ll tell you and point you to someone who can help.
How much does it cost?
Every project is quoted on your individual business needs, so there are no set prices because there are no set business solutions. Teaching calls start at £40 an hour.
Can I get help with just one thing?
Yes. There are no fixed packages. Pick what you need, whether that’s one website fix or ongoing monthly support and management.
Do you only work with Aberdeen businesses?
No. I’m based in Aberdeen and everything is done online, so I work with businesses across the UK.
What if I want to learn to do it myself?
That’s what Show me how is for. We meet online each week and you build it yourself with me alongside you.
Yaps, rants and tips
from the blog
- Instagram: The Essentials Every Business Should Know in 2026.1 JULY, 2026 BY OOPSOPTIMISED First things first let’s get the numbers worth knowing out the way: Around 3 billion people use Instagram every month. (Meta, Q3 2025).… Read more: Instagram: The Essentials Every Business Should Know in 2026.
- Top 3 Pet Peeves With Instagram Right Now24 JUNE, 2026 BY OOPSOPTIMISED In this essay I will- Here are three things I keep seeing on instagram at the moment that I believe… Read more: Top 3 Pet Peeves With Instagram Right Now
AND FIRST HAND EXPERIENCES
Not sure where to start?
We can set up a short chat and talk it out. tell me what’s going on and what you’re looking for. There’s no obligation afterwards.
Sometimes a simple chat might be all the help you need.