About oopsoptimised
A lil about me, what I do and why I do it.
Hi, I’m Wika.
Founder of OopsOptimised.
And before we go any further, no, I didn’t emerge from the depths of a marketing agency with seventeen years of experience and a proprietary framework.
In fact, I’m not a marketer.
I’ve worked in hospitality, retail, studied architecture and like most business owners, I’ve spent an embarrassing amount of time researching, planning, colour-coding and convincing myself I just needed one more video, one more podcast or one more “ultimate guide” before I could finally begin.
Sound familiar?
A HOT NEW BOMBSHELL ENTERS THE VILLA
I soon realised that…
Most people don’t need more information,
They need someone to translate the noise.
Because between running a business, answering messages, chasing invoices and trying to remember what’s for dinner, who actually has the time to keep up with algorithm updates and whatever social media experts are arguing about this week?
That’s where OopsOptimised came from.
Through curiosity, hyperfixation and an unhealthy amount of caffeine, I crash-coursed my way through social media marketing and began turning what I learnt into practical, straightforward resources that busy business owners can utilise and benefit from.
My standpoint so far into this journey?
Everything is being overcomplicated.
Too many rules, too many “shoulds”, too many people telling you that if you’re not doing everything, you’re doing it wrong.
This very ‘advice’ kept me postponing and even doubting the whole oopsoptimised concept.
Until I applied a heavy no bullsh*t filter on all of it and guess what? not only did I finally start running in the right direction but so did the business owners around me.